Mindblown: a blog about philosophy.
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New Balance / Excellent Is Made In America
Click to enlarge. When you’ve been making running shoes in America for the past 75 years – indeed, when you have been, and continue to be the only major athletic footwear brand to do so – where do you stand when President Obama, in his State of the Union address calls upon this congress to…
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Climate Reality Project / Reality Drop
Visit realitydrop.org When former Vice President Al Gore asks you to help him save the world, you say, “yes.” So that’s exactly what we did when he, and his advisor Alex Bogusky came to us with this opportunity to work on the Climate Reality Project. Problem: In 2007, after Mr. Gore won accolades for An…
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New Balance / Minimus 1010
Creative Team:Sara GoldsmithCaroline Foss
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Giro / Tour de France 2004
Giro makes the very best, most baddest-ass cycling helmets in the world. In 2004, they wanted to run a TV spot during the Tour de France on an extremely tight budget. They’d never run TV before, but apparently one of their sponsored athletes was contending for a fairly significant podium stand in Paris. Tonight (July…
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Hubway / Boston Bike Share Identity
In 2009, I read an article in the Boston Globe about the city’s plan to implement a bike share program modeled after the Velib in Paris. At the time, Boston was working hard to shake its reputation as one of the least bike-friendly cities in the country, and as a bike commuter and enthusiast, I…
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New Balance / “Connect”
More New Balance work featuring the Minimus 3090 Creative Team: Sara Goldsmith Caroline Foss
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New Balance / “Qualified” Boston 2012
April is an amazing time of year to be a runner in Boston. Read more about this New Balance outdoor campaign here. Creative team: Samantha Gutglass Sara Goldsmith
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New Balance / The Return of Minimus Man
Having proven to himself that the barefoot-inspired Minimus from New Balance is indeed, “Like Barefoot, Only Better” our Minimus Man is back once again, and a little wiser for the wear. Now sporting both his left AND right Minimus shoes, his adventures bring him face to face with characters who’ve yet to discover the merits…
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New Balance / Minimus in the New York Times
Super proud to see our work for the barefoot-inspired New Balance Minimus featured in a New York Times piece about the minimal footwear movement. Check out the full article.
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New Balance / One-Minimus Man
Like Barefoot. Only Better. On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.
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