Discover Your Epsonality / Integrated

Posted January 12, 2010 / Discover Your Epsonality / Integrated

EVERYONE’S GOT AN EPSONALITY

Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that’s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson’s professional credentials simply weren’t translating.

So how do you get people to care about a peripheral? We started by creating Epsonality.com – a tool to help people find the right Epson for their unique printing needs. In doing so, we found we could demonstrate all the unique characteristics and capabilities of a broad Epson consumer ink jet line in an engaging way, while also proving that choosing the right printer really does matter. It all depends on your Epsonality.

Discover your Epsonality / Print + Outdoor

Posted January 12, 2010 / Discover your Epsonality / Print + Outdoor

Discover your Epsonality / Television

Posted October 29, 2009 / Discover your Epsonality / Television

Discover your Epsonality / Rich Media Content

Posted August 11, 2007 / Discover your Epsonality / Rich Media Content

THE EPSONALITY “COUCH COUPLE”

We designed these short dialogue videos to play during the load sequence for Epsonality.com. At the end of a very long day, we were only left with about 30 minutes to film our couple, but when we did, everyone fell in love with their chemistry. So we re-purposed the footage for use in cinema advertisements, and in rich media banners – which received more than 10X the average click-through rate. Definitely a half-hour well spent.