Mindblown: a blog about philosophy.
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Tracksmith / Launching a New Premium Running Brand
“Imagine if Brooks Brothers or J. Crew did running apparel,” said Matt Taylor, a former Marketing Director for PUMA. It was a simple pitch, and I was hooked. The Tracksmith brand, launched by Mr. Taylor and Luke Scheybeler (The Creative Director and co-founder of Rapha), combines classic, understated New England style, and an Ivy-League track…
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Fashion Project
Most people who donate to thrift don’t realize what happens to their items when they do. Often, they’re bundled indiscriminately and shipped overseas for dimes on the pound. Boston-based startup, Fashion Project saw an opportunity to disrupt this model for the benefit of both donors and charitable organizations, but are models really worth it? How…
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Connie Cycling Foundation / If You Give A Kid A Bicycle.
The Connie Cycling Foundationis an organization in the Los Angeles area that introduces children from a variety of backgrounds to the sport of cycling, and particularly track cycling. Started and operated by 5-time Olympian, Connie Paraskevin, CCF is all about helping kids find their sport, and realize their full potential, while instilling lessons of discipline,…
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My Wife Doesn’t ‘Get How It Is In Advertising.’ (And Maybe Yours Shouldn’t Either.)
I didn’t write this essay to get attention. I wrote it because I wanted to start writing more. Not for clients, but for my own enjoyment. After exploring blog platforms of all sorts, it suddenly occurred to me that the platform wouldn’t make a damn bit of difference without something to post. So I spent…
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Sending a #seaoflove to LGBT Russia: tosochiwithlove.com
With the 2014 Winter Olympics in Sochi approaching, Russian President, Vladimir Putin pushed through a vaguely-stated prohibition of so-called “homosexualist propaganda” under the hateful and prejudiced pretense of protecting the children of his country. The legislation represented the latest step by the Russian government to codify policies denying human rights to the LGBT community, and…
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Skoop B-Strong Packaging. A Copywriting Collab.
Click to enlarge. My friend, Alex, helped create and launch this great product called, Skoop. Skoop is a surprisingly tasty superfood powder. Our family has been enjoying the first Skoop formula, “A Game” for several months, so when he was designing the packaging for “B Strong,” Skoop’s new plant protein powder, he was kind enough…
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Daughters & Howard, LLC. The start of something new.
What is Daughters & Howard, LLC? I’m not exactly sure yet, to be honest. Right now, it means I’m actively seeking freelance employment, while carving out time to pursue other passion projects I can bring to life with the help of my talented friends. I’d like to see where destiny leads things. Meanwhile, I’ve been…
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Sometimes it’s just a win ad in the local paper.
I’m not a baseball fan. I mean, it’s not that I don’t like it or enjoy a game at Fenway, I just don’t follow it. Never have. I am a huge fan of my home, though – my community. Every year, a baseball team wins the World Series, but it’s not always the story this…
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New Balance / This is Runnovation: November Project
I’m particularly proud of this project. It documents a local fitness movement that’s caught fire right here in our own back yard. November Project was started by a pair of former Northeastern University rowers, Brogan Graham and Bojan Mandaric, who simply wanted to motivate one another to get outside and keep moving during the…
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New Balance / Ours vs. Theirs
When it comes to providing US manufacturing jobs, New Balance is the undisputed champion of the athletic footwear industry. Of course in this case, if they had some competition, everyone would win. A handful of actual American Associates help us make a point.
Got any book recommendations?