Category: Case Studies
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Bill
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Verizon / Cecily and Paul
For the record, the obscene media-buy annoyed the shit out to me, too. But for better or worse, both SNL and Ryan Reynolds took the time to take the piss out of the delightful Paul Giamatti as Albert Einstein. Oh, and Verizon made their numbers for the first time in several straight quarters.
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Google / The Circle Comes Full Circle
The Pixel 5a comes packed with new tech. But the most exciting feature might be the one they brought back for an encore. I had the pleasure of helping bring this to life along with a team of fun people at Arts & Letters and on the client side at Google. Scrappy in-house production that…
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“A Kid’s Book About Belonging.” Another Story Time project for Portal from Facebook.
“A Kid’s Book About Belonging” by Kevin Carroll is part of the “A Kid’s Book About Series” published by Jelani Memory in Portland, Oregon. The series is less about telling a story and more about starting real conversations with children and parents about the sometimes challenging world we live in. Working directly with Kevin and…
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Story Time for Portal by Facebook / Dr. Seuss!
As the father of three little girls (who are, sadly, no longer little enough for reading picture books) this project was extremely special. This was my third time working as part of the AR/VR experiences team at Facebook on the Story Time platform for their Portal video calling device. This time, we would be partnering…
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Donate Life / Share the Love
A while back, a friend of ours died quite suddenly. As it turns out, he was an organ donor, and was able to save the lives of several other people as a result. Very shortly after that, I got the opportunity to work on a project to promote organ donation. The project didn’t end up…
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2020 On-Site Optometry / Eye-Test-Imonials
2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses. They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the…
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Just For Fun/ My Bike Commute in 2 minutes.
In 2009, in the midst of the Great Recession, the company I was working for announced a plan for implementing pay cuts across the entire staff as a way to stem the layoffs they’d been forced to make. The plan was genuinely well-conceived, but it would definitely require some belt-cinching. It was spring, and I’d…
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2020 Optometry / Eye Testimonials
2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses. They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the satisf-eyed…
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Raising Voices Against Rising Rents / MakeRoomUSA.org
The rental crisis in this country isn’t something we hear our elected officials discuss very often. Rental housing, after all, isn’t part of the “American Dream” the way homeownership has always been. But in the wake of the Great Recession, more families have been forced into the rental market than ever before, pushing rents higher,…