Category: truth

Winner: One Show Gold 2005 Radio Mercury Awards Finalis Winner: One Show Silver 2005 Radio Mercury Awards $5,000 Winner

SPREAD KNOWLEDGE. INFECT TRUTH In 2001, well before Web 2.0 or Social Media – back before “viral” was a marketing buzzword – the truth brand embarked on a campaign we called, “Infect.” The idea: Tobacco companies have billions of dollars to spread their message, but we’ve got each other. The objective: Give young people information…

    Click to enlarge ticket detail.   Click to enlarge ticket detail.   Click to enlarge ticket detail. WELCOME TO CRAZYWORLD As adults, we understand that the world is not a black and white place, and the delineation between right and wrong is hardly ever that clear. But teens have a much more acute…

  CONNECT TRUTH Throughout their history, tobacco companies have done some outrageous things in the name of expanding and protecting their trade in a deadly, addictive product. Unfortunately, it’s all too easy for savvy young people to dismiss it all as part of a Big Business reality that’s far too abstract to elicit any real…