Category: Tracksmith
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Tracksmith / Launching a New Premium Running Brand
“Imagine if Brooks Brothers or J. Crew did running apparel,” said Matt Taylor, a former Marketing Director for PUMA. It was a simple pitch, and I was hooked. The Tracksmith brand, launched by Mr. Taylor and Luke Scheybeler (The Creative Director and co-founder of Rapha), combines classic, understated New England style, and an Ivy-League track…