New Balance / Introducing the Velocity 773
Posted March 03, 2011 / New Balance / Introducing the Velocity 773
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New Balance / Introducing the New 890 with REVlite
Posted March 01, 2011 / New Balance / Introducing the New 890 with REVlite
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THE 890 WEIGHS PRACTICALLY NOTHING. AND IT’S ABOUT TO CHANGE EVERYTHING.
The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different – it’s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called “REVlite”. It’s got all the cushioning, all the stability, and nearly 1/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.
Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They’ve got Ph.D’s in Sports Science, they’ve got scads of bleeding-edge equipment at their disposal, and as you can see, they’ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.
New Balance / Let’s make excellent happen.
Posted January 31, 2011 / New Balance / Let’s make excellent happen.
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New Balance / New Tagline: Let’s make excellent happen.
Posted June 10, 2010 / New Balance / New Tagline: Let’s make excellent happen.
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New Balance has been making excellent shoes for more than 100 years. Along the way, that ethic of excellent has come to set the standard for everything else they believe in, too. It’s soaked into their culture and guided every decision they’ve made. Often, that commitment to excellent has come at the expense of short-term gain. Often, the high road they choose also proves to be the most challenging one. But to the people at New Balance, excellent is well worth it.
And to all the people who choose New Balance to make their own excellent happen, that commitment makes perfect sense.
The All-New Volvo S60 Global Launch / Naughty Volvos Are Coming
Posted March 23, 2010 / The All-New Volvo S60 Global Launch / Naughty Volvos Are Coming
The All-New S60 is not the sort of Volvo you expect from Volvo.
Sure, it’s jam packed with of state-of-the-art safety innovation – it’s a Volvo, after all. But it’s also got a hot new design, a completely re-engineered, sport-tuned chassis, and a turbocharged T6 that delivers 300 hp, and 325 lb-ft of torque. It’s sexier, racier – more powerful and dynamic than any Volvo ever made. It’s everything Volvo’s ever been, and it’s up for a little mischief, too.
It’s the Naughty Volvo.
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The All-New Volvo S60 Global Launch / Naughty Volvo on Autoblog Weekender
Posted March 15, 2010 / The All-New Volvo S60 Global Launch / Naughty Volvo on Autoblog Weekender
by Jonathon Ramsey (RSS feed) on Mar 5th 2010 at 8:57PM
It’s a feast of moving pictures this week, an ensemble cast telling 18 tragi-comi-dramatic stories such as: Volvo doing some naughty things forward and backward in its new S60, capitalist Communists in love with the Porsche Cayenne, Optimus Prime getting a Michael Bay makeover otherwise knowns as a Bay-kover, the Audi RS5 grumbling about everything, the 918 getting groped in two parts, don’t ever, ever rent a car in Miami without a Haz-Mat suit, and what kind of awesome can you hear when you mix Bruce Willis and The Gorillaz?
Read full Autoblog article here.
The All-New Volvo S60 Global Launch / Naughty Volvo Films
Posted March 13, 2010 / The All-New Volvo S60 Global Launch / Naughty Volvo Films
AS NAUGHTY AS YOU WANT IT.
For the Global Launch of the S60, we invited Volvo enthusiasts to participate in the campaign, and let us know just how naughty they want it.
To inspire those enthusiasts, we enlisted the help of Scott Weintrob – Director of the BBC Top Gear series. Scott recruited professional racer and stunt driver Ben Collins (who may or may not be “The Stig”), and we all trekked off to the Volvo Proving Grounds in the remote forests of Hällered, Sweden. Inspired by the rigorous testing Volvo is known for, we created a series of online films featuring the S60 performing three standard track tests with increasingly naughty twists.
Naughty Slalom: Level 1 (Not Naughty)
Naughty Slalom: Level 2
Naughty Slalom: Level 3
Naughty Elk Test: Level 1 (Not Naughty)
Naughty Elk Test: Level 2
Naughty Elk Test: Level 3
TEASING THE VOLVO FAN BASE.
In the days before the Global Launch of the S60 in Geneva, two short web films are posted to Volvo’s Facebook fan page, giving the community of 70,000+ hardcore loyalists a sneak peek at a sexy, red S60, along with one delightful promise – “Naughty Volvos Are Coming.”
The first film received more than 88,000 Facebook impressions within the first two days.
DIAL YOUR NAUGHTY UP A NOTCH.
On the eve of the Global Launch, we seeded levels 1, 2, and 3 of our Naughty Volvo Films on the Volvo Facebook fan page, and on YouTube. The films direct users to naughty.volvocars.com where they’re invited to submit their own creative suggestions for an even more naughty 4th level to be filmed in May, 2010, for release at the 2011 Market Launch.
In the weeks that follow, users post hundreds of their own Naughty ideas to the Volvo Facebook page, and an article on Wired.com prompts a slew more. Some are inspired, most are downright bananas, and yes, a few are critical, too. But one thing’s for sure: Naughty Volvo has started a conversation.
truth / Radio
Posted February 19, 2010 / truth / Radio
Winner: One Show Gold 2005
Radio Mercury Awards Finalis
Winner: One Show Silver 2005
Radio Mercury Awards $5,000 Winner
Miller Lite / GHT Television
Posted February 18, 2010 / Miller Lite / GHT Television
Miller Lite / GHT Radio
Posted February 18, 2010 / Miller Lite / GHT Radio