Category: New Balance

I’m not a baseball fan. I mean, it’s not that I don’t like it or enjoy a game at Fenway, I just don’t follow it. Never have. I am a huge fan of my home, though – my community. Every year, a baseball team wins the World Series, but it’s not always the story this…

  I’m particularly proud of this project. It documents a local fitness movement that’s caught fire right here in our own back yard. November Project was started by a pair of former Northeastern University rowers, Brogan Graham and Bojan Mandaric, who simply wanted to motivate one another to get outside and keep moving during the…

When it comes to providing US manufacturing jobs, New Balance is the undisputed champion of the athletic footwear industry. Of course in this case, if they had some competition, everyone would win. A handful of actual American Associates help us make a point.

Click to enlarge. When you’ve been making running shoes in America for the past 75 years – indeed, when you have been, and continue to be the only major athletic footwear brand to do so – where do you stand when President Obama, in his State of the Union address calls upon this congress to…

  Creative Team:Sara GoldsmithCaroline Foss

More New Balance work featuring the Minimus 3090 Creative Team: Sara Goldsmith Caroline Foss

April is an amazing time of year to be a runner in Boston. Read more about this New Balance outdoor campaign here. Creative team: Samantha Gutglass Sara Goldsmith

Having proven to himself that the barefoot-inspired Minimus from New Balance is indeed, “Like Barefoot, Only Better” our Minimus Man is back once again, and a little wiser for the wear. Now sporting both his left AND right Minimus shoes, his adventures bring him face to face with characters who’ve yet to discover the merits…

Super proud to see our work for the barefoot-inspired New Balance Minimus featured in a New York Times piece about the minimal footwear movement. Check out the full article.

Like Barefoot. Only Better. On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.