Mindblown: a blog about philosophy.
-
CSPI / #sharehonesty
My friend and I were messing around with shareacoke.com one day, trying to see what words Coke would allow on their labels and which ones they wouldn’t. There were some surprises. You can share a coke with “Chubby” and “Lardo” which seems just plain mean. You can share a Coke with “Nobody.” You can even…
-
Cava Mezze Grill / Identity Project
The wildly popular Cava Mezze Grill was started in the DC Area by partners, Brett Schulman, Dimitri Moshovitis, Ted Xenohristos and Ike Grigoropoulos, and the food they make is soooooo good. When Cava contacted friends at Preacher, in Austin, TX for an identity project, they were kind enough to enlist my help with some writing,…
-
#changethetune / Center for Science in the Public Interest
Coca-Cola created their iconic “Hilltop,” ad in 1971, and in 2015, it was given a cultural shot in the arm when it was featured on the series finale of Mad Men. But in the 44 years since the original ad aired, sugary beverages have home from being a sometimes treat to being the #1 SOURCE…
-
Just For Fun/ My Bike Commute in 2 minutes.
In 2009, in the midst of the Great Recession, the company I was working for announced a plan for implementing pay cuts across the entire staff as a way to stem the layoffs they’d been forced to make. The plan was genuinely well-conceived, but it would definitely require some belt-cinching. It was spring, and I’d…
-
Connie Cycling Foundation / If You Give a Kid a Bicycle
-
2020 Optometry / Eye Testimonials
2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses. They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the satisf-eyed…
-
Raising Voices Against Rising Rents / MakeRoomUSA.org
The rental crisis in this country isn’t something we hear our elected officials discuss very often. Rental housing, after all, isn’t part of the “American Dream” the way homeownership has always been. But in the wake of the Great Recession, more families have been forced into the rental market than ever before, pushing rents higher,…
-
Fashion Project / My Fashion Project
On March 2, 2015 friends at Fashion Project announced their “My Fashion Project” functionality which allows users of the site to use Fashion Project to help power their own fundraising initiatives. The plan had been in the works for a very long time. This video is part of the online intro to the concept.
-
The Skoop 1-for-1 Pivot Project
Skoop is a company that makes powdered, whole-foods-derived phytonutrient blends. They’re truly incredible products and recently, they found away to get incredibler. Thanks to a partnership with Salad Bars 2 Schools, a non-profit that provides public school lunch programs with fresh fruits and veggies, Skoop is perhaps the first 1-for-1 nutritional company. Each serving of…
-
Microsoft / “Trippy”
In 2014, I was fortunate to be part of the team that brought Microsoft to McCann (M:United) in New York. Though this work never ran, it was one of the pieces produced for that pitch.
Got any book recommendations?