Mindblown: a blog about philosophy.
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Story Time for Portal by Facebook
In 2019, I was fortunate to be part of a team at Facebook adapting licensed children’s book titles to AR for their Portal device. The Portal is a very special piece of video calling hardware, and Story Time is a feature that allows loved ones to share engaging stories with children no matter how far…
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Fruit of the Loom x Humble Design/”A Humble Holiday”
Fruit of the Loom is all about comfort. So during the 2019 holidays, we partnered with Detroit-Based “Humble Design” – a non-profit that furnishes homes for families transitioning out of homeless and domestic-violence shelters into Section-8 housing. The effectiveness of Humble Design’s contribution is staggering. On average, 50% of families who make this transition will…
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Donate Life / Share the Love
A while back, a friend of ours died quite suddenly. As it turns out, he was an organ donor, and was able to save the lives of several other people as a result. Very shortly after that, I got the opportunity to work on a project to promote organ donation. The project didn’t end up…
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CSPI/ The MilliGrammy Awards
Dietary sodium is a tricky thing to talk about. Getting the right amount of sodium is essential to life, but the average American diet contains dangerous amounts. A high-sodium diet is a major contributor to high blood pressure, heart disease, and in turn, death. The culprits are everywhere –processed foods, soups, cereal, cheese – did…
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Verizon Archive
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Target / Time for a Target Run
When people go to Target, it’s often because they’ve accumulated a long list of things they need (and some things they don’t need). This campaign is designed to remind guests that if you want everyday low prices on everyday essentials, make it a Target Run. And Done. Thanks to my dear friends at 72 and…
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President Obama and My Brother’s Keeper/ “Proud to Present”
As President Barack Obama exits office, he’ll turn much of his focus to his My Brother’s Keeper initiative – a program designed to close the achievement and opportunity gaps among young men and boys of color through mentorship. In the wake of the 2016 Academy Awards and the #OscarSoWhite controversy, the President saw an opportunity…
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2020 On-Site Optometry / Eye-Test-Imonials
2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses. They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the…
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Starbucks / Have Yourself A Very Merry Christmas Blend
In 2015, as the American media stirred controversy over the lack of Christmas imagery on Starbucks red cups, the coffee company was preparing to introduce its perennially-anticipated Christmas Blend for the 31st year in a row. Indeed, before Starbucks created Christmas Blend in 1984, Christmas coffee wasn’t even a thing. To celebrate Christmas Blend Vintage…
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CSPI / The Happiness Stand
Imagine you’re standing in Starbucks at that little counter where you add cream and sweetener (what do they call that counter?) and the person in front of you has a Grande. Not a Venti, just a little 12-ouncer. The person proceeds to tear open sugar packets – first 1, then 4, then 10 packets –…
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