/ GAP /

Recorded user experience.

CHANGE. IT FEELS GOOD. was created in 2005 with the help of our friends at Fuel Industries, as part of a campaign to build conversation around the GAP brand while the company engaged in a market-by-market remodel of its stores.

The site was initially seeded to a handful of local blogs and news sites in the Denver and Hartford areas (the first GAP markets to undergo the remodel). But in the months that followed, visits to exceeded 3 million with more than 1 million unique visitors, and the site was featured in the Wall Street Journal.

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