GAP / watchmechange.com

Posted November 03, 2009 / GAP / watchmechange.com

Recorded user experience.

CHANGE. IT FEELS GOOD.

Watchmechange.com was created in 2005 with the help of our friends at Fuel Industries, as part of a campaign to build conversation around the GAP brand while the company engaged in a market-by-market remodel of its stores.

The site was initially seeded to a handful of local blogs and news sites in the Denver and Hartford areas (the first GAP markets to undergo the remodel). But in the months that followed, visits to watchmechange.com exceeded 3 million with more than 1 million unique visitors, and the site was featured in the Wall Street Journal.