EVERYONE’S GOT AN EPSONALITY
Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that’s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson’s professional credentials simply weren’t translating.
So how do you get people to care about a peripheral? We started by creating Epsonality.com – a tool to help people find the right Epson for their unique printing needs. In doing so, we found we could demonstrate all the unique characteristics and capabilities of a broad Epson consumer ink jet line in an engaging way, while also proving that choosing the right printer really does matter. It all depends on your Epsonality.
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