/ Shimano

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Lance is in the details.
Copy: Lance Armstrong is a man who understands there’s power in precision. This is an athlete who measures the height of his seat to the millimeter, his meals to the milligram, and his energy output to the milliwatt. So it’s easy to see why he’d choose to ride Shimano front-shifting technology. Just look at the teeth on one of our large chainrings. If you’ve never examined them up close, you might be surprised by how different each tooth is from all the rest. That’s because, depending on it’s position on the chainring, each tooth plays a unique role in the shifting process. So when we design our chainring, we individually shape each tooth to optimize that role. Fifty-three unique teeth, each specifically designed to work with one another, with our patented shifting pins, with the natural fluctuations of the rider’s power output – fifty-three teeth working together for a common glory. When we started engineering our chainring with this advanced tooth profile, nothing else like it existed. Of course, since then, many have tried to imitate it. But nobody’s come close. Because anyone can copy the shape of a tooth on a chainring – indeed, anyone can copy the shapes of all fifty-three – But unless you understand why – unless you understand how it all works within the system, it will never be anything more than a copy. After all, plenty of other cyclists measure the weight of their meals to the milligram these days. But there’s still only one Lance.

Silk Soymilk / Print

/ Silk Soymilk / Print

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Click to enlarge.

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Small copy: Lactose free, high in protein, with a surprisingly good taste. C’mon. Don’t be so stubborn.

Discover Your Epsonality / Integrated

/ Discover Your Epsonality / Integrated


Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that’s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson’s professional credentials simply weren’t translating.

So how do you get people to care about a peripheral? We started by creating – a tool to help people find the right Epson for their unique printing needs. In doing so, we found we could demonstrate all the unique characteristics and capabilities of a broad Epson consumer ink jet line in an engaging way, while also proving that choosing the right printer really does matter. It all depends on your Epsonality.

Discover your Epsonality / Print + Outdoor

/ Discover your Epsonality / Print + Outdoor