Month: October 2009
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BK Chicken Fries
IT’S CHICKEN WITH THE COURAGE TO BE FRENCH FRIES This work for BK Chicken Fries was originally created for the introduction of the product in Spain, but when our BURGER KING client here in the US saw the ads, they sent us out to produce these English-speaking versions as well. Though the ads ran on…
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Monster / Direct Response TV
BLUE COLLAR, WHITE COLLAR, NO COLLAR. MONSTER WORKS FOR EVERYBODY. Everybody knows Monster.com. But most job hunters and employers only considered the job site for certain kinds of positions. Monster believed their plan for long-term success depended on attracting a broader range of job postings and candidates – essentially replacing local newspaper classifieds. They wanted…
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BK Chicken Fries / Spain
WELCOME TO TEATRO DEL POLLO How do you introduce a product like BK Chicken Fries to the people of Spain? How do you even explain a product like BK Chicken Fries to Spain? Well, we started by discussing the role of social class distinctions in that country, and how we might relate those distinctions to…
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Discover your Epsonality / Television
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Volkswagen GTI MK V Launch Campaign / Television
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Volkswagen MK V Launch Campaign / Interactive DVD and Brochure
PROJECT FAST The dealership brochure for the new GTI included a 17-minute, interactive DVD that detailed the “science” behind Project Fast, and offered users a chance to explore this latest incarnation of the legendary hot hatch inside and out.