Monster / Direct Response TV

Posted October 29, 2009 / Monster / Direct Response TV

BLUE COLLAR, WHITE COLLAR, NO COLLAR. MONSTER WORKS FOR EVERYBODY.

Everybody knows Monster.com. But most job hunters and employers only considered the job site for certain kinds of positions. Monster believed their plan for long-term success depended on attracting a broader range of job postings and candidates – essentially replacing local newspaper classifieds.

They wanted a broadcast message for local markets that spoke to both employers and job candidates simultaneously, so we focused on the problem that exists where those two groups intersect – the job that’s not getting done.

Together with our friends at Redtree Productions, we shot a campaign of three spots in one day at a warehouse down the road in Needham, MA, using no on-screen talent (except for one hand model), and pulled the whole thing off on a shoestring.