President Obama and My Brother’s Keeper/ “Proud to Present”

/ President Obama and My Brother’s Keeper/ “Proud to Present”

As President Barack Obama exits office, he’ll turn much of his focus to his My Brother’s Keeper initiative – a program designed to close the achievement and opportunity gaps among young men and boys of color through mentorship.

In the wake of the 2016 Academy Awards and the #OscarSoWhite controversy, the President saw an opportunity to demonstrate the need to believe in the future successes of young black men not only in the film industry, but in all sorts of endeavors.

We created this film together with friends at Matter Unilimited, Getty Images, and DECON to run on the MTV Movie Awards.

Please, if you’re reading this and want to get involved or just learn more, visit IAMMBK.ORG

#IamMBK

2020 On-Site Optometry / Eye-Test-Imonials

/ 2020 On-Site Optometry / Eye-Test-Imonials

2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses.

They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the satisf-eyed eyes!

Together with director Dillon Buss of production company Minder and a handful of his art-school friends, we put together these Eye-Test-Imonials on a shoestring (and captured the real client testimonials, too). Special thanks to our friends at 2020 On-Site Optometry for having the courage to have some fun in a space that often doesn’t.

Starbucks / Have Yourself A Very Merry Christmas Blend

/ Starbucks / Have Yourself A Very Merry Christmas Blend

In 2015, as the American media stirred controversy over the lack of Christmas imagery on Starbucks red cups, the coffee company was preparing to introduce its perennially-anticipated Christmas Blend for the 31st year in a row. Indeed, before Starbucks created Christmas Blend in 1984, Christmas coffee wasn’t even a thing.

To celebrate Christmas Blend Vintage 2015 we traveled to the original Starbucks store at 1912 Pike Place in Seattle, invited some customers to join us for an exclusive private cupping, and spoke to Howard Schultz and his master blenders and roasters about what makes this coffee special.

I was extremely stoked to partner with my new friends at 72 and Sunny on this project.

CSPI / The Happiness Stand

/ CSPI / The Happiness Stand

Imagine you’re standing in Starbucks at that little counter where you add cream and sweetener (what do they call that counter?) and the person in from of you has a Grande. Not a Venti, just a little 12-ouncer. The person proceeds to tear open sugar packets – first 1, then 4, then 10 packets – and dumps them each into the coffee.

Extreme? Well, that’s how much sugar in a 12-ounce can of soda. It increases your risk of obesity and type-2 diabetes and more. And yet soda companies spend BILLIONS of dollars a year marketing their products as “happiness.” We’re not buying that load of sugar.

CSPI / #sharehonesty

/ CSPI / #sharehonesty

obesity label

My friend and I were messing around with shareacoke.com one day, trying to see what words Coke would allow on their labels and which ones they wouldn’t. There were some surprises. You can share a coke with “Chubby” and “Lardo” which seems just plain mean. You can share a Coke with “Nobody.” You can even share a Coke with “Caution.”

You could not, however, share a Coke with “Obesity,” “Diabetes,” or “Tooth Decay.” No big surprise. So we thought we’d make a video about that – about how shareacoke.com won’t allow labels to bear the names of some of the problems associated with the overconsumption of sugary beverages. But the site also allows users to submit names or words that might be missing from their database. So to keep things on the up-and-up, we submitted the word “Obesity” just to see what would happen.

What happened next meant we had to start over and rewrite the video a few times, but each time it kept making the story more fun.

Interesting epilogue: about a week after we released this video, the word “Honesty” was also removed from the list of approved words on shareacoke.com.

See story from The Drum on Today.com on Digiday and on Mashable.

Cava Mezze Grill / Identity Project

/ Cava Mezze Grill / Identity Project

Cava Revised Tile

Cava Manifesto

Beautiful Cava Food

Flavor is a risk

Cava tile 3

Cava tile 4

The wildly popular Cava Mezze Grill was started in the DC Area by partners, Brett Schulman, Dimitri Moshovitis, Ted Xenohristos and Ike Grigoropoulos, and the food they make is soooooo good. When Cava contacted friends at Preacher, in Austin, TX for an identity project, they were kind enough to enlist my help with some writing, and I really love how it all turned out. Look for Cava Grill coming soon to LA.

#changethetune / Center for Science in the Public Interest

/ #changethetune / Center for Science in the Public Interest

Coca-Cola created their iconic “Hilltop,” ad in 1971, and in 2015, it was given a cultural shot in the arm when it was featured on the series finale of Mad Men. But in the 44 years since the original ad aired, sugary beverages have home from being a sometimes treat to being the #1 SOURCE OF CALORIES in the American diet. Think about that.

This film for the Center for Science in the Public Interest was created to spread that truth and #changethetune

Since the launch, “Change The Tune” has been featured on Time, Inc. CBS This Morning, The Huffington Post, Good, Boston.com, Buzzfeed, and AdAge, among others.

Just For Fun/ My Bike Commute in 2 minutes.

/ Just For Fun/ My Bike Commute in 2 minutes.

In 2009, in the midst of the Great Recession, the company I was working for announced a plan for implementing pay cuts across the entire staff as a way to stem the layoffs they’d been forced to make. The plan was genuinely well-conceived, but it would definitely require some belt-cinching.

It was spring, and I’d just finished the Boston Marathon, so I was feeling some good fitness momentum. And as it so happened, one of our two car leases was about to expire. I texted my wife, just after the company announcement, and told her I didn’t want to get another car. I wanted to get a bike and ride it until the Boston weather prevented it.

And so I rode all spring and summer, 11.1 miles each way from my home in Lexington, Massachusetts into Boston’s Back Bay. And I completely fell in love with it. Fresh air. Great exercise. No sitting in traffic. No fossil fuel emissions. Not to mention no car payment, gas costs, parking fees, insurance – there are countless reasons to commute by bicycle, and I loved them all.

Then one day in October, while riding in, I met another rider named Bill. Bill pulled up alongside me and asked if I knew how to get to Longwood Medical Center. I noticed he had a cast on his left arm, and he told me he was headed to get it removed. Ironically, he’d broken it when his bike hit a pothole. I told him he could follow me to Harvard Square, and I could show him the way from there.

So we rode for several more miles. He had an old Fuji single-speed, and he was a really strong rider. He was also chatty, and forced me to keep up with his conversation while hammering all the way. Turns out we had a weird amount in common. He was in marketing, I was in advertising. He lived for years in Mill Valley, California, the town from which my family and I had most recently moved. He also worked for the Coors company during a short period when my agency had them as a client. And while working for them, had lived in Boulder, which is the town to which my former agency, CP+B, had re-located.

Then at some point he asked if I’d ever ridden all through the winter. I told him I’d just started riding, and he proceeded to tell me how to go about doing it, should I choose to – what gear, what tires, what routes, etc.

I thought about it all day, and that evening, announced my intentions to my wife: I was going to gear up and take on the winter with two wheels. It would be an adventure! Like training for the Marathon had been. Maybe I’d blog about it!

The following morning, in the middle of October, it snowed. It was as if nature was reminding me what I’d signed on for. Undeterred, I set out, and I haven’t stopped yet. Six years later, we’re still a suburban family with only one car – a statistical oddity to be certain. And if can be avoided, I’ll never own a second car again.

Granted, I’ve worked primarily from home since January of 2014, but since ‘09, I reckon I’ve ridden well over 40,000 miles just commuting alone. My bicycle is still how I get almost everywhere I need to go. I have some clients who’ve never even seen me without bike tights on!

My ride always offers something new. Twice a day, every day, It gives me some funny, interesting, or death-defying story to share, but what I don’t share about it is what I love most. Twice a day, every day, my ride is all mine.

Music: Flogging Molly

Raising Voices Against Rising Rents / MakeRoomUSA.org

/ Raising Voices Against Rising Rents / MakeRoomUSA.org

The rental crisis in this country isn’t something we hear our elected officials discuss very often. Rental housing, after all, isn’t part of the “American Dream” the way homeownership has always been. But in the wake of the Great Recession, more families have been forced into the rental market than ever before, pushing rents higher, while wages stagnate, and that dream of homeownership recedes farther and farther into the distance.

Today, in the United States, about 11 million families pay more than 50% of their income on rental housing, forcing them to make difficult tradeoffs for every other expenditure. These families pay on average 39 percent less on food and 65 percent less on healthcare than families who live in affordable housing.

The rental crisis is a crisis of this nation’s shrinking middle class, and our growing class of working poor. As a country, it’s crucial for us to learn more about it, and what we can do about it. MakeRoomUSA.org is working to make that happen.

I was fortunate enough to help friends at Matter Unlimited, New York develop the idea for this campaign for Make Room, and I’m deeply proud to watch as they’re bringing it to life.

The idea was inspired by rent parties thrown by friends in college. Each month, Make Room will introduce us to one of these real families struggling to make ends meet in the face of rising rents. And each month, a musical artist will come perform for these families, and an intimate group of their invited guests, in their rented homes. Carly Rae Jepsen and Grammy winner, Timothy Bloom were the first two with more to come each month. It’s a rent party with a reason.

#ConcertsForThe1st, presented by Make Room. Please visit MakeRoomUSA.org today. And let’s bring opportunity home.

Fashion Project / My Fashion Project

/ Fashion Project / My Fashion Project

On March 2, 2015 friends at Fashion Project announced their “My Fashion Project” functionality which allows users of the site to use Fashion Project to help power their own fundraising initiatives. The plan had been in the works for a very long time. This video is part of the online intro to the concept.