New Balance / Ours vs. Theirs

/ New Balance / Ours vs. Theirs

When it comes to providing US manufacturing jobs, New Balance is the undisputed champion of the athletic footwear industry. Of course in this case, if they had some competition, everyone would win.

A handful of actual American Associates help us make a point.

New Balance / Excellent Is Made In America

/ New Balance / Excellent Is Made In America

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When you’ve been making running shoes in America for the past 75 years – indeed, when you have been, and continue to be the only major athletic footwear brand to do so – where do you stand when President Obama, in his State of the Union address calls upon this congress to “…guarantee that the next revolution in manufacturing is Made in America”?

Where do you stand when players like Intel, Apple, and Motorola earn plaudits as they proclaim their triumphant return to American manufacturing?

Where do you stand when, by all indications, the biggest global player in your category seems poised to announce their own foray into the onshoring trend?

For New Balance, the answer is simple: You stand right behind it. Every bit of it. Every job created, every dollar injected, every quality product made with pride right here at home. Because it’s fine to be the only one doing a thing. But when it’s the right thing, you can only hope others will follow suit. And when they do, you welcome them home with open arms.

In the Summer of 2013, just in time for the Fourth of July, New Balance ran this ad in the New York Times and Wall Street Journal to make that position clear.