Facebook Story Time

/ Facebook Story Time

In 2019, I was fortunate to be part of a team at Facebook adapting licensed children’s book titles to AR for their Portal device. The Portal is a very special piece of video calling hardware, and Story Time is a feature that allows loved ones to share engaging stories with children no matter how far from one another they might be. The video above features Todd Parr, author of countless children’s titles, including the “Otto” series, demonstrating the Story Time of his own book, “Otto Goes to the Beach.”

We also adapted “Llama Llama Red Pajama” by the late, Anna Dewdney and several “Pete the Cat” titles by James Dean. It was an unforgettable project involving some of the smartest people I’ve ever worked with.

Fruit of the Loom x Humble Design / “A Humble Holiday”

/ Fruit of the Loom x Humble Design / “A Humble Holiday”

Fruit of the Loom is all about comfort. So during the 2019 holidays, we partnered with Detroit-Based “Humble Design” – a non-profit that furnishes homes for families transitioning out of homeless and domestic-violence shelters into Section-8 housing.

The effectiveness of Humble Design’s contribution is staggering. On average, 50% of families who make this transition will end up back in shelters. But with Humble’s help, approximately 99% of families stay housed for good.

As part of the effort, we traveled to Detroit and Seattle to tell the stories of two families in transition, and for every item customers purchased on fruit.com during the holiday the company made a donation to Humble. It’s a partnership we all hope will last.

Donate Life / Share the Love

/ Donate Life / Share the Love

A while back, a friend of ours died quite suddenly. As it turns out, he was an organ donor, and was able to save the lives of several other people as a result. Very shortly after that, I got the opportunity to work on a project to promote organ donation. The project didn’t end up working out, but this little song remains. It’s silly, and probably too long, but I’m proud to have written it just the same. If you’re not sure whether or not you’re an organ donor, check for the little heart on your driver’s license. And if you’re not, please register now at organdonor.gov

CSPI/ The MilliGrammy Awards

/ CSPI/ The MilliGrammy Awards

Dietary sodium is a tricky thing to talk about. Getting the right amount of sodium is essential to life, but the average American diet contains dangerous amounts.

A high-sodium diet is a major contributor to high blood pressure, heart disease, and in turn, death. The culprits are everywhere –processed foods, soups, cereal, cheese – did you know BREAD is the single biggest contributor of sodium in the American diet?

With the Milligrammy Awards, the Center for Science in the Public Interest wanted to shine a light on the absurd amounts of sodium in fast and fast-casual menu items. In many cases, the dishes that might seem most innocuous are packed with more than twice the daily recommended sodium intake. Just ONE meal could have more sodium than you should eat in 2 days.

The FDA has proposed safe sodium limits, the food industry and restaurant associations are currently fighting those restrictions. So for now, it’s up to consumers to educate themselves.

Verizon Wireless / Middleditch

/ Verizon Wireless / Middleditch

Target / Time for a Target Run

/ Target / Time for a Target Run

When people go to Target, it’s often because they’ve accumulated a long list of things they need (and some things they don’t need). This campaign is designed to remind guests that if you want everyday low prices on everyday essentials, make it a Target Run. And Done.

Thanks to my dear friends at 72 and Sunny LA (and my new friends at Target) for inviting me to help bring this work to life.

President Obama and My Brother’s Keeper/ “Proud to Present”

/ President Obama and My Brother’s Keeper/ “Proud to Present”

As President Barack Obama exits office, he’ll turn much of his focus to his My Brother’s Keeper initiative – a program designed to close the achievement and opportunity gaps among young men and boys of color through mentorship.

In the wake of the 2016 Academy Awards and the #OscarSoWhite controversy, the President saw an opportunity to demonstrate the need to believe in the future successes of young black men not only in the film industry, but in all sorts of endeavors.

We created this film together with friends at Matter Unilimited, Getty Images, and DECON to run on the MTV Movie Awards.

Please, if you’re reading this and want to get involved or just learn more, visit IAMMBK.ORG

#IamMBK

2020 On-Site Optometry / Eye-Test-Imonials

/ 2020 On-Site Optometry / Eye-Test-Imonials

2020 On-Site Optometry is a Boston-Based Startup that provides high-tech mobile optometric services for businesses.

They came to us looking for some testimonial films from their clients and customers to be featured on their website. But we had another idea: Why not talk to the real beneficiaries of their services? Let’s hear it from the satisf-eyed eyes!

Together with director Dillon Buss of production company Minder and a handful of his art-school friends, we put together these Eye-Test-Imonials on a shoestring (and captured the real client testimonials, too). Special thanks to our friends at 2020 On-Site Optometry for having the courage to have some fun in a space that often doesn’t.

Starbucks / Have Yourself A Very Merry Christmas Blend

/ Starbucks / Have Yourself A Very Merry Christmas Blend

In 2015, as the American media stirred controversy over the lack of Christmas imagery on Starbucks red cups, the coffee company was preparing to introduce its perennially-anticipated Christmas Blend for the 31st year in a row. Indeed, before Starbucks created Christmas Blend in 1984, Christmas coffee wasn’t even a thing.

To celebrate Christmas Blend Vintage 2015 we traveled to the original Starbucks store at 1912 Pike Place in Seattle, invited some customers to join us for an exclusive private cupping, and spoke to Howard Schultz and his master blenders and roasters about what makes this coffee special.

I was extremely stoked to partner with my new friends at 72 and Sunny on this project.

CSPI / The Happiness Stand

/ CSPI / The Happiness Stand

Imagine you’re standing in Starbucks at that little counter where you add cream and sweetener (what do they call that counter?) and the person in from of you has a Grande. Not a Venti, just a little 12-ouncer. The person proceeds to tear open sugar packets – first 1, then 4, then 10 packets – and dumps them each into the coffee.

Extreme? Well, that’s how much sugar in a 12-ounce can of soda. It increases your risk of obesity and type-2 diabetes and more. And yet soda companies spend BILLIONS of dollars a year marketing their products as “happiness.” We’re not buying that load of sugar.