Fashion Project / My Fashion Project

/ Fashion Project / My Fashion Project

On March 2, 2015 friends at Fashion Project announced their “My Fashion Project” functionality which allows users of the site to use Fashion Project to help power their own fundraising initiatives. The plan had been in the works for a very long time. This video is part of the online intro to the concept.

Fashion Project

/ Fashion Project

Most people who donate to thrift don’t realize what happens to their items when they do. Often, they’re bundled indiscriminately and shipped overseas for dimes on the pound.

Boston-based startup, Fashion Project saw an opportunity to disrupt this model for the benefit of both donors and charitable organizations. Items donated to Fashion Project are assigned an accurate market value based on designer, brand, wear and other factors. On average, those items can earn about 100X more than they would at thrift stores, and 55% of the net proceeds go directly to the charity of your choice. Any charity of your choice.

They’re also partnering with retailers like Nordstrom to reward donors even more.

I’m so very proud to do work like this for social entrepreneurship. Doing well by doing good.