Mindblown: a blog about philosophy.
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Miller Lite / GHT Radio
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Volkswagen / Certified Pre-Loved Radio
Research shows that Volkswagen drivers take extraordinarily good care of their cars. So when they finally turn in those pristine cream puffs, they’re better than pre-owned – they’re Pre-Loved. As part of a campaign introducing the Volkswagen Certified Pre-Loved program, we tracked down the actual original owners of some Pre-Loved VW’s and made some phone…
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Shimano
Click to enlarge. Lance is in the details. Copy: Lance Armstrong is a man who understands there’s power in precision. This is an athlete who measures the height of his seat to the millimeter, his meals to the milligram, and his energy output to the milliwatt. So it’s easy to see why he’d choose to…
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Silk Soymilk / Print
Click to enlarge. Click to enlarge. Click to enlarge. Small copy: Lactose free, high in protein, with a surprisingly good taste. C’mon. Don’t be so stubborn.
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Discover Your Epsonality / Integrated
EVERYONE’S GOT AN EPSONALITY Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that’s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson’s professional credentials…
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Discover your Epsonality / Print + Outdoor
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The Proper Breakfast “Trousers”
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The Proper Breakfast “Handshake”
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truth / The Infect Campaign 2006
SPREAD KNOWLEDGE. INFECT TRUTH In 2001, well before Web 2.0 or Social Media – back before “viral” was a marketing buzzword – the truth brand embarked on a campaign we called, “Infect.” The idea: Tobacco companies have billions of dollars to spread their message, but we’ve got each other. The objective: Give young people information…
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Shimano
Click to enlarge. You don’t go straight to the top. You have to turn. Copy: When was the last time you saw a bike race without any turns? Probably never, right? Well, that’s a problem for most wheels. See, most wheels use radial-load bearings. The ball of a radial-load bearing sits sandwiched between the two…
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