Category: Gap

Recorded user experience. CHANGE. IT FEELS GOOD. Watchmechange.com was created in 2005 with the help of our friends at Fuel Industries, as part of a campaign to build conversation around the GAP brand while the company engaged in a market-by-market remodel of its stores. The site was initially seeded to a handful of local blogs…

The Book of Change was created for GAP, as part of a campaign to build conversation around the brand while the company engaged in a market-by-market remodel of its stores. The book was mailed to GAP card-holders as part of package to inform regular shoppers of the coming changes. Click to enlarge. Click to enlarge.…