BK Chicken Fries / Spain

Posted October 29, 2009 / BK Chicken Fries / Spain

WELCOME TO TEATRO DEL POLLO

How do you introduce a product like BK Chicken Fries to the people of Spain? How do you even explain a product like BK Chicken Fries to Spain? Well, we started by discussing the role of social class distinctions in that country, and how we might relate those distinctions to a chicken and a potato. Seriously.

The integrated product launch included the television spots above, plus radio, out-of-home, and a microsite – teatrodelpollo.com (chickflix.com in the US).

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Visit site.

In a market with a traditionally less-than-friendly view of fast food marketing, the campaign was a huge success for BK Spain, and it was extended with additional creative and media the following year.

Besides shortlisting at both the Cannes International Advertising Festival and the London International Awards, the television work won Bronze at the El Sol Awards in Spain. Not bad, considering neither I, nor my creative partner at the time, Anja Duering, speak any Spanish. Special thanks to our friend and former CP+B colleague, Mauricio Alarcon, who speaks it extremely well.

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Discover your Epsonality / Television

Posted October 29, 2009 / Discover your Epsonality / Television

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Volkswagen GTI MK V Launch Campaign / Television

Posted October 28, 2009 / Volkswagen GTI MK V Launch Campaign / Television

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Volkswagen MK V Launch Campaign / Interactive DVD and Brochure

Posted October 27, 2009 / Volkswagen MK V Launch Campaign / Interactive DVD and Brochure

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PROJECT FAST

The dealership brochure for the new GTI included a 17-minute, interactive DVD that detailed the “science” behind Project Fast, and offered users a chance to explore this latest incarnation of the legendary hot hatch inside and out.

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Discover your Epsonality / Rich Media Content

Posted August 11, 2007 / Discover your Epsonality / Rich Media Content

THE EPSONALITY “COUCH COUPLE”

We designed these short dialogue videos to play during the load sequence for Epsonality.com. At the end of a very long day, we were only left with about 30 minutes to film our couple, but when we did, everyone fell in love with their chemistry. So we re-purposed the footage for use in cinema advertisements, and in rich media banners – which received more than 10X the average click-through rate. Definitely a half-hour well spent.

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GAP/ The Book of Change

Posted October 26, 2005 / GAP/ The Book of Change

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The Book of Change was created for GAP, as part of a campaign to build conversation around the brand while the company engaged in a market-by-market remodel of its stores. The book was mailed to GAP card-holders as part of package to inform regular shoppers of the coming changes.

Click to enlarge.

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Click to enlarge.

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Volkswagen MK V Launch Campaign / Tuner-Tricked Fasts

Posted January 11, 2005 / Volkswagen MK V Launch Campaign / Tuner-Tricked Fasts

When we invited some of the best tuners in the industry to show us what their Fasts looked like, they took the challenge and kicked its ass. Check out a complete gallery of their work here.

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truth / The Connect Campaign

Posted March 12, 2004 / truth / The Connect Campaign

CONNECT TRUTH

Throughout their history, tobacco companies have done some outrageous things in the name of expanding and protecting their trade in a deadly, addictive product. Unfortunately, it’s all too easy for savvy young people to dismiss it all as part of a Big Business reality that’s far too abstract to elicit any real outrage.

With the Connect truth campaign, our goal was to help bring some of those abstract Tobacco Industry stories to life by demonstrating the relationship between the decisions Big Tobacco makes on a corporate level, and the real-world effects of those decisions. We wanted to encourage young people to look for those relationships in the world around them – to question everything. Because when you take a closer look, it all connects.

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