{"id":1793,"date":"2015-06-25T11:00:13","date_gmt":"2015-06-25T15:00:13","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1793"},"modified":"2015-06-28T22:09:18","modified_gmt":"2015-06-29T02:09:18","slug":"changethetune-center-for-science-in-the-public-interest","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1793","title":{"rendered":"#changethetune \/ Center for Science in the Public Interest"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3F1U95v0JPs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Coca-Cola created their iconic &#8220;Hilltop,&#8221; ad in 1971, and in 2015, it was given a cultural shot in the arm when it was featured on the series finale of Mad Men. But in the 44 years since the original ad aired, sugary beverages have home from being a sometimes treat to being the #1 SOURCE OF CALORIES in the American diet. Think about that.<\/p>\n<p>This film for the Center for Science in the Public Interest was created to spread that truth and #changethetune<\/p>\n<p>Since the launch, &#8220;Change The Tune&#8221; has been featured on <a href=\"http:\/\/time.com\/3932746\/watch-a-health-spoof-the-coca-cola-ad-in-mad-men\/\">Time<\/a>, <a href=\"http:\/\/www.inc.com\/chris-matyszczyk\/coca-cola-has-its-most-famous-ad-rammed-back-down-its-throat.html\">Inc.<\/a> <a href=\"http:\/\/www.cbsnews.com\/videos\/health-group-remakes-iconic-coca-cola-jingle-to-take-on-soda\/\">CBS This Morning<\/a>, <a href=\"http:\/\/www.huffingtonpost.com\/2015\/06\/23\/coke-ad-disease-parody_n_7647996.html\">The Huffington Post<\/a>, <a href=\"http:\/\/magazine.good.is\/articles\/coke-hilltop-ad-spoof-diabetes-sugar\">Good<\/a>, <a href=\"http:\/\/www.boston.com\/business\/news\/2015\/06\/24\/watch-this-reimagining-the-iconic-like-buy-the-world-coke\/fISQpN6VG0O5Pu1Iu3BQ3M\/story.html\">Boston.com<\/a>, <a href=\"http:\/\/www.buzzfeed.com\/candacelowry\/people-with-sugar-related-illnesses-re-created-a-famous-coke#.givV12RZy\">Buzzfeed<\/a>, and <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/alex-bogusky-takes-coke-hilltop-ad-spoof\/299164\/\">AdAge<\/a>, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola created their iconic &#8220;Hilltop,&#8221; ad in 1971, and in 2015, it was given a cultural shot in the arm when it was featured on the series finale of Mad Men. But in the 44 years since the original ad aired, sugary beverages have home from being a sometimes treat to being the #1 SOURCE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-1793","post","type-post","status-publish","format-standard","hentry","category-cspi"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1793"}],"version-history":[{"count":7,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1793\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1793\/revisions\/1803"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}