{"id":1763,"date":"2014-08-30T10:26:38","date_gmt":"2014-08-30T14:26:38","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1763"},"modified":"2014-08-30T10:26:38","modified_gmt":"2014-08-30T14:26:38","slug":"the-skoop-1-for-1-pivot-project","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1763","title":{"rendered":"The Skoop 1-for-1 Pivot Project"},"content":{"rendered":"

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Skoop<\/a> is a company that makes powdered, whole-foods-derived phytonutrient blends. They’re truly incredible products and recently, they found away to get incredibler. <\/p>\n

Thanks to a partnership with Salad Bars 2 Schools<\/a>, a non-profit that provides public school lunch programs with fresh fruits and veggies, Skoop is perhaps the first 1-for-1 nutritional company. Each serving of Skoop sold means a serving of free fresh fruits and veggies is donated to a public school system in this country. Each bag sold, means 30 servings donated. At a time when school lunch programs count things like ketchup, pizza sauce, and french fries as a legitimate vegetable serving, this mission is crucial to our nation’s health.<\/p>\n

To introduce the new mission, Skoop launched a completely new website<\/a> that also showcases their unique “crowd selling” model and fundraising functionality. And they created some fun content to spread the word about Skoop products, too.<\/p>\n

I’m very happy and proud to have partnered with Human Design<\/a>, The Lot<\/a>, and my good friends at Skoop<\/a>, on this effort. It’s exactly the kind of work I wanted Daughters & Howard to be involved with. Expect amazing things to happen.<\/p>\n