{"id":1685,"date":"2014-07-23T18:07:01","date_gmt":"2014-07-23T22:07:01","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1685"},"modified":"2014-08-08T09:59:48","modified_gmt":"2014-08-08T13:59:48","slug":"tracksmith-running-deserves-better","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1685","title":{"rendered":"Tracksmith \/ Launching a New Premium Running Brand"},"content":{"rendered":"<p>&#8220;Imagine if Brooks Brothers or J. Crew did running apparel,&#8221; said Matt Taylor, a former Marketing Director for PUMA.<\/p>\n<p>It was a simple pitch, and I was hooked. The <a href=\"https:\/\/tracksmith.com\">Tracksmith<\/a> brand, launched by <a href=\"http:\/\/techcrunch.com\/2014\/07\/23\/designed-for-a-different-runner-tracksmith-launches-with-1-6-million\/\">Mr. Taylor<\/a> and <a href=\"http:\/\/scheybeler.com\">Luke Scheybeler<\/a> (The Creative Director and co-founder of <a href=\"http:\/\/www.rapha.cc\">Rapha<\/a>), combines classic, understated New England style, and an Ivy-League track &#038; field aesthetic with the very best technical performance fabrics in the world. I&#8217;m so proud I could help them take over the running world. Look for more exciting things to come.<\/p>\n<p><a href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.58.14-AM2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.58.14-AM2.png\" alt=\"Screen Shot 2014-07-23 at 10.58.14 AM\" title=\"Screen Shot 2014-07-23 at 10.58.14 AM\" width=\"560\" height=\"185\" class=\"alignnone size-full wp-image-1712\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.58.14-AM2.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.58.14-AM2-300x99.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.00.41-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.18-AM1.png\" alt=\"Screen Shot 2014-07-23 at 10.50.18 AM\" title=\"Screen Shot 2014-07-23 at 10.50.18 AM\" width=\"560\" height=\"228\" class=\"alignnone size-full wp-image-1713\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.18-AM1.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.18-AM1-300x122.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.02.36-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.58-AM1.png\" alt=\"Screen Shot 2014-07-23 at 10.50.58 AM\" title=\"Screen Shot 2014-07-23 at 10.50.58 AM\" width=\"560\" height=\"237\" class=\"alignnone size-full wp-image-1714\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.58-AM1.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.50.58-AM1-300x126.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.08.17-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.49.53-AM2.png\" alt=\"Screen Shot 2014-07-23 at 10.49.53 AM\" title=\"Screen Shot 2014-07-23 at 10.49.53 AM\" width=\"560\" height=\"238\" class=\"alignnone size-full wp-image-1715\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.49.53-AM2.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.49.53-AM2-300x127.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.03.53-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-5.56.30-PM2.png\" alt=\"Screen Shot 2014-07-23 at 5.56.30 PM\" title=\"Screen Shot 2014-07-23 at 5.56.30 PM\" width=\"560\" height=\"252\" class=\"alignnone size-full wp-image-1717\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-5.56.30-PM2.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-5.56.30-PM2-300x135.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.04.22-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.54.14-AM1.png\" alt=\"Screen Shot 2014-07-23 at 10.54.14 AM\" title=\"Screen Shot 2014-07-23 at 10.54.14 AM\" width=\"560\" height=\"309\" class=\"alignnone size-full wp-image-1718\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.54.14-AM1.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.54.14-AM1-300x165.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><br \/>\n<a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.06.26-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.51.47-AM1.png\" alt=\"Screen Shot 2014-07-23 at 10.51.47 AM\" title=\"Screen Shot 2014-07-23 at 10.51.47 AM\" width=\"560\" height=\"306\" class=\"alignnone size-full wp-image-1719\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.51.47-AM1.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.51.47-AM1-300x163.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-25-at-8.07.01-AM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.52.22-AM1.png\" alt=\"Screen Shot 2014-07-23 at 10.52.22 AM\" title=\"Screen Shot 2014-07-23 at 10.52.22 AM\" width=\"560\" height=\"307\" class=\"alignnone size-full wp-image-1720\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.52.22-AM1.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.52.22-AM1-300x164.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.57.50-AM2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.57.50-AM2.png\" alt=\"Screen Shot 2014-07-23 at 10.57.50 AM\" title=\"Screen Shot 2014-07-23 at 10.57.50 AM\" width=\"560\" height=\"124\" class=\"alignnone size-full wp-image-1759\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.57.50-AM2.png 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/07\/Screen-Shot-2014-07-23-at-10.57.50-AM2-300x66.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/tracksmith.com\">Visit the site here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Imagine if Brooks Brothers or J. Crew did running apparel,&#8221; said Matt Taylor, a former Marketing Director for PUMA. It was a simple pitch, and I was hooked. The Tracksmith brand, launched by Mr. Taylor and Luke Scheybeler (The Creative Director and co-founder of Rapha), combines classic, understated New England style, and an Ivy-League track [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-1685","post","type-post","status-publish","format-standard","hentry","category-tracksmith"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1685"}],"version-history":[{"count":32,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":1762,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1685\/revisions\/1762"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}