{"id":1632,"date":"2014-02-25T11:26:49","date_gmt":"2014-02-25T15:26:49","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1632"},"modified":"2014-07-25T09:02:09","modified_gmt":"2014-07-25T13:02:09","slug":"skoop-b-strong-packaging-a-copywriting-collaboration","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1632","title":{"rendered":"Skoop B-Strong Packaging. A Copywriting Collab."},"content":{"rendered":"<p><a class=\"enlarge\"href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/02\/Skoop-B-Strong-800-for-site.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/02\/Skoop-B-Strong-small-for-site-copy-Cropped.jpeg\" alt=\"Skoop B-Strong small for site copy Cropped\" title=\"Skoop B-Strong small for site copy Cropped\" width=\"558\" height=\"805\" class=\"alignnone size-full wp-image-1656\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/02\/Skoop-B-Strong-small-for-site-copy-Cropped.jpeg 558w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2014\/02\/Skoop-B-Strong-small-for-site-copy-Cropped-207x300.jpg 207w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><br \/>\nClick to enlarge.<\/a><\/p>\n<p>My friend, Alex, helped create and launch this great product called, Skoop.  Skoop is a surprisingly tasty superfood powder.  Our family has been enjoying the first Skoop formula, &#8220;A Game&#8221; for several months, so when he was designing the packaging for &#8220;B Strong,&#8221; Skoop&#8217;s new plant protein powder, he was kind enough to ask me for some copy ideas.  Truth be told, the stuff he&#8217;d already written was killer, but some of my suggestions made the final cut, and it was super fun working together.<\/p>\n<p>Hoping it will lead to more team-ups in the future.<\/p>\n<p>And of course, be sure to check out <a href=\"https:\/\/healthyskoop.com\">healthyskoop.com<\/a> and give it a try.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click to enlarge. My friend, Alex, helped create and launch this great product called, Skoop. Skoop is a surprisingly tasty superfood powder. Our family has been enjoying the first Skoop formula, &#8220;A Game&#8221; for several months, so when he was designing the packaging for &#8220;B Strong,&#8221; Skoop&#8217;s new plant protein powder, he was kind enough [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-1632","post","type-post","status-publish","format-standard","hentry","category-skoop"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1632"}],"version-history":[{"count":13,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1632\/revisions"}],"predecessor-version":[{"id":1655,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1632\/revisions\/1655"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}