{"id":1534,"date":"2012-07-09T23:09:43","date_gmt":"2012-07-10T03:09:43","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1534"},"modified":"2020-02-08T00:19:30","modified_gmt":"2020-02-08T04:19:30","slug":"giro-tour-de-france","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1534","title":{"rendered":"Giro \/ Tour de France 2004"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/A32sElehQtg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Giro makes the very best, most baddest-ass cycling helmets in the world. In 2004, they wanted to run a TV spot during the Tour de France on an extremely tight budget. They&#8217;d never run TV before, but apparently one of their sponsored athletes was contending for a fairly significant podium stand in Paris. Tonight (July 9, 2012) Giro posted it on their <a href=\"https:\/\/www.facebook.com\/GiroSportDesign\">Facebook page<\/a> along with a very kind, nostalgic nod. Very proud to be a part of this brand&#8217;s history (and proud to be a Giro Atmos wearer, too).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giro makes the very best, most baddest-ass cycling helmets in the world. In 2004, they wanted to run a TV spot during the Tour de France on an extremely tight budget. They&#8217;d never run TV before, but apparently one of their sponsored athletes was contending for a fairly significant podium stand in Paris. Tonight (July [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1534","post","type-post","status-publish","format-standard","hentry","category-giro"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1534"}],"version-history":[{"count":13,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1935,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions\/1935"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}