{"id":1504,"date":"2012-06-16T09:08:28","date_gmt":"2012-06-16T13:08:28","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1504"},"modified":"2012-08-13T14:34:50","modified_gmt":"2012-08-13T18:34:50","slug":"hubway-boston-bike-share-identity","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1504","title":{"rendered":"Hubway \/ Boston Bike Share Identity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Wordmark_560.jpg\" alt=\"Hubway_Wordmark_560\" title=\"Hubway_Wordmark_560\" width=\"560\" height=\"230\" class=\"alignnone size-full wp-image-1505\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Wordmark_560.jpg 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Wordmark_560-300x123.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_BPL_560.jpg\" alt=\"Hubway_BPL_560\" title=\"Hubway_BPL_560\" width=\"560\" height=\"350\" class=\"alignnone size-full wp-image-1506\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_BPL_560.jpg 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_BPL_560-300x187.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_CU_560.jpg\" alt=\"Hubway_CU_560\" title=\"Hubway_CU_560\" width=\"560\" height=\"350\" class=\"alignnone size-full wp-image-1507\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_CU_560.jpg 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_CU_560-300x187.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Rider_560.jpg\" alt=\"Hubway_Rider_560\" title=\"Hubway_Rider_560\" width=\"560\" height=\"350\" class=\"alignnone size-full wp-image-1508\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Rider_560.jpg 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2012\/06\/Hubway_Rider_560-300x187.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>In 2009, I read an <a href=\"http:\/\/www.boston.com\/bostonglobe\/magazine\/articles\/2009\/04\/12\/is_boston_ready_for_a_revolution\/\">article in the Boston Globe<\/a> about the city&#8217;s plan to implement a bike share program modeled after the Velib in Paris.  At the time, Boston was working hard to shake its reputation as one of the least bike-friendly cities in the country, and as a bike commuter and enthusiast, I was rooting for the program to take off.  <\/p>\n<p>As fate would have it, we got the chance to help out when <a href=\"http:\/\/www.altabicycleshare.com\/\">Alta Bicycle Share<\/a>, the vendor for the program, came to us in 2011 with a naming and identity assignment.  <\/p>\n<p>Now in its second summer, the Hubway has already experienced record-setting ridership, and is expanding into Cambridge, Somerville, and Brookline, making it one of the most extensive bike share systems in existence.<\/p>\n<p>Personally, all I did was come up with the name they chose.  But as I see more people tooling around Boston on Hubway bikes, it never fails to make me smile.<\/p>\n<p>Designers:<br \/>\n<a href=\"http:\/\/anthonydidit.com\/\">Anthony Shea<\/a><br \/>\n<a href=\"http:\/\/cargocollective.com\/inkandlead\">Wade Devers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2009, I read an article in the Boston Globe about the city&#8217;s plan to implement a bike share program modeled after the Velib in Paris. At the time, Boston was working hard to shake its reputation as one of the least bike-friendly cities in the country, and as a bike commuter and enthusiast, I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1504","post","type-post","status-publish","format-standard","hentry","category-hubway"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1504"}],"version-history":[{"count":9,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1504\/revisions"}],"predecessor-version":[{"id":1532,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1504\/revisions\/1532"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}