{"id":129,"date":"2010-01-12T15:15:11","date_gmt":"2010-01-12T19:15:11","guid":{"rendered":"http:\/\/jcaruso.com\/~mhoward\/?p=129"},"modified":"2020-02-08T00:56:10","modified_gmt":"2020-02-08T04:56:10","slug":"epson-epsonality-campaign-case-study","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=129","title":{"rendered":"Discover Your Epsonality \/ Integrated"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-B-Dnq9PAhE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>EVERYONE&#8217;S GOT AN EPSONALITY<\/em><\/p>\n<p>Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that&#8217;s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson&#8217;s professional credentials simply weren&#8217;t translating.<\/p>\n<p>So how do you get people to care about a peripheral? We started by creating Epsonality.com \u2013 a tool to help people find the right Epson for their unique printing needs. In doing so, we found we could demonstrate all the unique characteristics and capabilities of a broad Epson consumer ink jet line in an engaging way, while also proving that choosing the right printer really does matter. It all depends on your Epsonality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EVERYONE&#8217;S GOT AN EPSONALITY Epson makes the ink jet printers professional photographers choose 8 to 1 over any other brand. But in the consumer ink jet market, Epson is just another box on a crowded shelf. In a category that&#8217;s been reduced to cold, hard feeds, speeds, bullet points and price points, Epson&#8217;s professional credentials [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-epson"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129"}],"version-history":[{"count":37,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":1952,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions\/1952"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}