{"id":1201,"date":"2011-03-01T12:02:51","date_gmt":"2011-03-01T16:02:51","guid":{"rendered":"http:\/\/www.mikehowardcreative.com\/?p=1201"},"modified":"2020-02-08T01:41:20","modified_gmt":"2020-02-08T05:41:20","slug":"new-balance-introducing-the-new-890-with-revlite","status":"publish","type":"post","link":"https:\/\/www.mikehowardcreative.com\/?p=1201","title":{"rendered":"New Balance \/ Introducing the New 890 with REVlite"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><a class=\"enlarge\" title=\"800New Balance Let there be lightest\" href=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2011\/02\/800New-Balance-Let-there-be-lightest.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1214\" title=\"New Balance let there be lightest 560\" src=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2011\/02\/New-Balance-let-there-be-lightest-560.jpg\" alt=\"New Balance let there be lightest 560\" width=\"560\" height=\"677\" srcset=\"https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2011\/02\/New-Balance-let-there-be-lightest-560.jpg 560w, https:\/\/www.mikehowardcreative.com\/wp-content\/uploads\/2011\/02\/New-Balance-let-there-be-lightest-560-248x300.jpg 248w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><br \/>Click to enlarge.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7W401qD3QRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><strong>THE 890 WEIGHS PRACTICALLY NOTHING. AND IT&#8217;S ABOUT TO CHANGE EVERYTHING.<\/strong><br \/><a href=\"http:\/\/www.newbalance.com\/890\/\">The 890 from New Balance is crazy light.<\/a> In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different \u2013 it&#8217;s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called &#8220;REVlite&#8221;. It&#8217;s got all the cushioning, all the stability, and nearly 1\/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Balance: Buzz Saw\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vPhu7bUxmtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Balance: Balloons\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XyPyDoShvDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Balance: Scale Test\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UUtQhldmkek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&amp;D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They&#8217;ve got Ph.D&#8217;s in Sports Science, they&#8217;ve got scads of bleeding-edge equipment at their disposal, and as you can see, they&#8217;ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Click to enlarge. \u00a0 THE 890 WEIGHS PRACTICALLY NOTHING. AND IT&#8217;S ABOUT TO CHANGE EVERYTHING.The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different \u2013 it&#8217;s a neutral cushioned trainer built [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","hentry","category-new-balance"],"_links":{"self":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1201"}],"version-history":[{"count":42,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":1965,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions\/1965"}],"wp:attachment":[{"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikehowardcreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}