Verizon Wireless / Middleditch
Posted August 31, 2017 / Verizon Wireless / Middleditch
Target / Time for a Target Run
Posted May 04, 2017 / Target / Time for a Target Run
When people go to Target, it’s often because they’ve accumulated a long list of things they need (and some things they don’t need). This campaign is designed to remind guests that if you want everyday low prices on everyday essentials, make it a Target Run. And Done.
Thanks to my dear friends at 72 and Sunny LA (and my new friends at Target) for inviting me to help bring this work to life.
Giro / Tour de France 2004
Posted July 09, 2012 / Giro / Tour de France 2004
Giro makes the very best, most baddest-ass cycling helmets in the world. In 2004, they wanted to run a TV spot during the Tour de France on an extremely tight budget. They’d never run TV before, but apparently one of their sponsored athletes was contending for a fairly significant podium stand in Paris. Tonight (July 9, 2012) Giro posted it on their Facebook page along with a very kind, nostalgic nod. Very proud to be a part of this brand’s history (and proud to be a Giro Atmos wearer, too).
New Balance / “Connect”
Posted May 14, 2012 / New Balance / “Connect”
More New Balance work featuring the Minimus 3090
Creative Team:
Sara Goldsmith
Caroline Foss
New Balance / The Return of Minimus Man
Posted March 16, 2012 / New Balance / The Return of Minimus Man
Having proven to himself that the barefoot-inspired Minimus from New Balance is indeed, “Like Barefoot, Only Better” our Minimus Man is back once again, and a little wiser for the wear. Now sporting both his left AND right Minimus shoes, his adventures bring him face to face with characters who’ve yet to discover the merits of the somewhat-less-than-barefoot life.
Creative team:
Pete Shamon
Bryan Karr
Steve Pratt
New Balance / One-Minimus Man
Posted July 05, 2011 / New Balance / One-Minimus Man
Like Barefoot. Only Better.
On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.
New Balance / Introducing the New 890 with REVlite
Posted March 01, 2011 / New Balance / Introducing the New 890 with REVlite
Click to enlarge.
THE 890 WEIGHS PRACTICALLY NOTHING. AND IT’S ABOUT TO CHANGE EVERYTHING.
The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different – it’s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called “REVlite”. It’s got all the cushioning, all the stability, and nearly 1/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.
Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They’ve got Ph.D’s in Sports Science, they’ve got scads of bleeding-edge equipment at their disposal, and as you can see, they’ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.
Miller Lite / GHT Television
Posted February 18, 2010 / Miller Lite / GHT Television
truth / The Infect Campaign 2006
Posted November 09, 2009 / truth / The Infect Campaign 2006
SPREAD KNOWLEDGE. INFECT TRUTH
In 2001, well before Web 2.0 or Social Media – back before “viral” was a marketing buzzword – the truth brand embarked on a campaign we called, “Infect.”
The idea: Tobacco companies have billions of dollars to spread their message, but we’ve got each other. The objective: Give young people information about Big Tobacco and the deadly, addictive products they sell. Then empower those young people to take that information out into the world and spread it.
The “Infect” model became a sort of touchstone for the truth brand – establishing a set of guiding principles to which those of us who worked on truth have held ourselves ever since. At its best, truth is still about young people, out in public places, spreading information about Big Tobacco in simple, creative ways.
In 2006, truth touched the stone once again with a second round of the Infect campaign.
truth / The Crazyworld Campaign
Posted November 07, 2009 / truth / The Crazyworld Campaign
Click to enlarge ticket detail.
Click to enlarge ticket detail.
Click to enlarge ticket detail.
WELCOME TO CRAZYWORLD
As adults, we understand that the world is not a black and white place, and the delineation between right and wrong is hardly ever that clear. But teens have a much more acute sense of rightness and wrongness – of what they believe to be fair and unfair.
With the Crazyworld campaign, we wanted to leverage that insight and show young people a world in which most businesses are held to one set of rules and standards, while Big Tobacco operates in a parallel universe in which their actions are relatively devoid of consequence. It’s an upside down place, and unfortunately, it’s the world we live in. Welcome to Crazyworld.