New Balance / Introducing the New 890 with REVlite

Posted March 01, 2011 / New Balance / Introducing the New 890 with REVlite

Click to enlarge.

THE 890 WEIGHS PRACTICALLY NOTHING. AND IT’S ABOUT TO CHANGE EVERYTHING.
The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different – it’s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called “REVlite”. It’s got all the cushioning, all the stability, and nearly 1/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.

Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They’ve got Ph.D’s in Sports Science, they’ve got scads of bleeding-edge equipment at their disposal, and as you can see, they’ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.

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New Balance / Excellent Day TV

Posted February 26, 2011 / New Balance / Excellent Day TV

LET’S TAKE OUR MARKS, GET SET, AND GO PROVE WHAT WE’RE MADE OF.
While most of the fitness running conversation today focuses on running as a path to stress relief, or a way to carve out “me time”, we wanted to remind the world that running is more than just self-help. It’s an athletic endeavor. And if we’re not out there each day getting faster, going longer – stepping up to a line and pushing each other to improve – we’re really not getting it right.

So this Autumn, on the eve of the 2010 NYC Marathon, we built a banked track on Pier 54, assembled Jenny Barringer Simpson, Andy Baddeley, Maggie Vessey, and a team of other New Balance track standouts from around the world, and launched a brand built on making excellent happen together.

Watch more video of Jenny Simpson on flotrack.org

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The All-New Volvo S60 Global Launch / Naughty Volvo Films

Posted March 13, 2010 / The All-New Volvo S60 Global Launch / Naughty Volvo Films

AS NAUGHTY AS YOU WANT IT.

For the Global Launch of the S60, we invited Volvo enthusiasts to participate in the campaign, and let us know just how naughty they want it.

To inspire those enthusiasts, we enlisted the help of Scott Weintrob – Director of the BBC Top Gear series. Scott recruited professional racer and stunt driver Ben Collins (who may or may not be “The Stig”), and we all trekked off to the Volvo Proving Grounds in the remote forests of Hällered, Sweden. Inspired by the rigorous testing Volvo is known for, we created a series of online films featuring the S60 performing three standard track tests with increasingly naughty twists.

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Naughty Slalom: Level 1 (Not Naughty)

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Naughty Slalom: Level 2

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Naughty Slalom: Level 3

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Naughty Elk Test: Level 1 (Not Naughty)

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Naughty Elk Test: Level 2

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Naughty Elk Test: Level 3

TEASING THE VOLVO FAN BASE.

In the days before the Global Launch of the S60 in Geneva, two short web films are posted to Volvo’s Facebook fan page, giving the community of 70,000+ hardcore loyalists a sneak peek at a sexy, red S60, along with one delightful promise – “Naughty Volvos Are Coming.”

The first film received more than 88,000 Facebook impressions within the first two days.

DIAL YOUR NAUGHTY UP A NOTCH.

On the eve of the Global Launch, we seeded levels 1, 2, and 3 of our Naughty Volvo Films on the Volvo Facebook fan page, and on YouTube. The films direct users to naughty.volvocars.com where they’re invited to submit their own creative suggestions for an even more naughty 4th level to be filmed in May, 2010, for release at the 2011 Market Launch.

In the weeks that follow, users post hundreds of their own Naughty ideas to the Volvo Facebook page, and an article on Wired.com prompts a slew more. Some are inspired, most are downright bananas, and yes, a few are critical, too. But one thing’s for sure: Naughty Volvo has started a conversation.

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Discover your Epsonality / Rich Media Content

Posted August 11, 2007 / Discover your Epsonality / Rich Media Content

THE EPSONALITY “COUCH COUPLE”

We designed these short dialogue videos to play during the load sequence for Epsonality.com. At the end of a very long day, we were only left with about 30 minutes to film our couple, but when we did, everyone fell in love with their chemistry. So we re-purposed the footage for use in cinema advertisements, and in rich media banners – which received more than 10X the average click-through rate. Definitely a half-hour well spent.

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