Giro / Tour de France 2004

Posted July 09, 2012 / Giro / Tour de France 2004

Giro makes the very best, most baddest-ass cycling helmets in the world. In 2004, they wanted to run a TV spot during the Tour de France on an extremely tight budget. They’d never run TV before, but apparently one of their sponsored athletes was contending for a fairly significant podium stand in Paris. Tonight (July 9, 2012) Giro posted it on their Facebook page along with a very kind, nostalgic nod. Very proud to be a part of this brand’s history (and proud to be a Giro Atmos wearer, too).