Tracksmith / Launching a New Premium Running Brand
Posted July 23, 2014 / Tracksmith / Launching a New Premium Running Brand
“Imagine if Brooks Brothers or J. Crew did running apparel,” said Matt Taylor, a former Marketing Director for PUMA.
It was a simple pitch, and I was hooked. The Tracksmith brand, launched by Mr. Taylor and Luke Scheybeler (The Creative Director and co-founder of Rapha), combines classic, understated New England style, and an Ivy-League track & field aesthetic with the very best technical performance fabrics in the world. I’m so proud I could help them take over the running world. Look for more exciting things to come.