New Balance / Excellent is Made in Boston

/ New Balance / Excellent is Made in Boston

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New Balance / Introducing the Velocity 773

/ New Balance / Introducing the Velocity 773

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New Balance / Introducing the New 890 with REVlite

/ New Balance / Introducing the New 890 with REVlite

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THE 890 WEIGHS PRACTICALLY NOTHING. AND IT’S ABOUT TO CHANGE EVERYTHING.
The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different – it’s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called “REVlite”. It’s got all the cushioning, all the stability, and nearly 1/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.

Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They’ve got Ph.D’s in Sports Science, they’ve got scads of bleeding-edge equipment at their disposal, and as you can see, they’ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.

New Balance / Excellent Day TV

/ New Balance / Excellent Day TV

LET’S TAKE OUR MARKS, GET SET, AND GO PROVE WHAT WE’RE MADE OF.
While most of the fitness running conversation today focuses on running as a path to stress relief, or a way to carve out “me time”, we wanted to remind the world that running is more than just self-help. It’s an athletic endeavor. And if we’re not out there each day getting faster, going longer – stepping up to a line and pushing each other to improve – we’re really not getting it right.

So this Autumn, on the eve of the 2010 NYC Marathon, we built a banked track on Pier 54, assembled Jenny Barringer Simpson, Andy Baddeley, Maggie Vessey, and a team of other New Balance track standouts from around the world, and launched a brand built on making excellent happen together.

Watch more video of Jenny Simpson on flotrack.org

New Balance / Let’s make excellent happen.

/ New Balance / Let’s make excellent happen.

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New Balance / New Tagline: Let’s make excellent happen.

/ New Balance / New Tagline: Let’s make excellent happen.


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New Balance has been making excellent shoes for more than 100 years. Along the way, that ethic of excellent has come to set the standard for everything else they believe in, too. It’s soaked into their culture and guided every decision they’ve made. Often, that commitment to excellent has come at the expense of short-term gain. Often, the high road they choose also proves to be the most challenging one. But to the people at New Balance, excellent is well worth it.

And to all the people who choose New Balance to make their own excellent happen, that commitment makes perfect sense.