New Balance / Minimus 1010
Posted August 09, 2012 / New Balance / Minimus 1010
Creative Team:
Sara Goldsmith
Caroline Foss
New Balance / “Connect”
Posted May 14, 2012 / New Balance / “Connect”
More New Balance work featuring the Minimus 3090
Creative Team:
Sara Goldsmith
Caroline Foss
New Balance / “Qualified” Boston 2012
Posted April 15, 2012 / New Balance / “Qualified” Boston 2012
April is an amazing time of year to be a runner in Boston. Read more about this New Balance outdoor campaign here.
Creative team:
Samantha Gutglass
Sara Goldsmith
New Balance / The Return of Minimus Man
Posted March 16, 2012 / New Balance / The Return of Minimus Man
Having proven to himself that the barefoot-inspired Minimus from New Balance is indeed, “Like Barefoot, Only Better” our Minimus Man is back once again, and a little wiser for the wear. Now sporting both his left AND right Minimus shoes, his adventures bring him face to face with characters who’ve yet to discover the merits of the somewhat-less-than-barefoot life.
Creative team:
Pete Shamon
Bryan Karr
Steve Pratt
New Balance / Minimus in the New York Times
Posted August 26, 2011 / New Balance / Minimus in the New York Times
Super proud to see our work for the barefoot-inspired New Balance Minimus featured in a New York Times piece about the minimal footwear movement. Check out the full article.
New Balance / One-Minimus Man
Posted July 05, 2011 / New Balance / One-Minimus Man
Like Barefoot. Only Better.
On one foot he wears the barefoot-inspired New Balance Minimus. On the other, he wears nothing at all. He’s a living, breathing, trail-running, side-by-side comparison. And his single-shod exploits prove that the Minimus is indeed like barefoot. Only better.
New Balance / Excellent is Made in Boston
Posted April 17, 2011 / New Balance / Excellent is Made in Boston
Click to enlarge.
Click to enlarge.
New Balance / Introducing the Velocity 773
Posted March 03, 2011 / New Balance / Introducing the Velocity 773
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Click to enlarge.
New Balance / Introducing the New 890 with REVlite
Posted March 01, 2011 / New Balance / Introducing the New 890 with REVlite
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THE 890 WEIGHS PRACTICALLY NOTHING. AND IT’S ABOUT TO CHANGE EVERYTHING.
The 890 from New Balance is crazy light. In fact, running shoes this light are usually no more than stripped-down racing flats reserved exclusively for skinny little speedsters. But the 890 is different – it’s a neutral cushioned trainer built for runners of all shapes and sizes. The secret? A new midsole compound called “REVlite”. It’s got all the cushioning, all the stability, and nearly 1/4 less weight than comparable foams. So, exactly how much lighter is the 890? We set up a few demonstrations to show you.
Trampas (tall guy) and Pedro (short guy) both work in the New Balance R&D lab in Lawrence, MA. In fact, they pretty much run the joint. Seriously. They’ve got Ph.D’s in Sports Science, they’ve got scads of bleeding-edge equipment at their disposal, and as you can see, they’ve got extremely bright futures in acting. So when we wanted some web content to demonstrate exactly how light the new 890 neutral cushioning trainer with REVlite really is, Trampas and Pedro were happy to lend a hand.
New Balance / Excellent Day TV
Posted February 26, 2011 / New Balance / Excellent Day TV
LET’S TAKE OUR MARKS, GET SET, AND GO PROVE WHAT WE’RE MADE OF.
While most of the fitness running conversation today focuses on running as a path to stress relief, or a way to carve out “me time”, we wanted to remind the world that running is more than just self-help. It’s an athletic endeavor. And if we’re not out there each day getting faster, going longer – stepping up to a line and pushing each other to improve – we’re really not getting it right.
So this Autumn, on the eve of the 2010 NYC Marathon, we built a banked track on Pier 54, assembled Jenny Barringer Simpson, Andy Baddeley, Maggie Vessey, and a team of other New Balance track standouts from around the world, and launched a brand built on making excellent happen together.